Papa’s got a brand new TAG – the music that Jean-Claude Biver thinks will make people buy more watches

Every TAG Heuer boutique worldwide is now playing a carefully curated playlist of background music, tailored to a younger consumer By Chris Hall In the quest to push TAG Heuer to new heights – or, at least, to a new audience that secures the company’s future – CEO Jean Claude Biver is leaving nothing to chance. Working with a Sto...

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